Singapore · AI automation + paid media

We build the software.
We run your ads.
Almost no one does both.

We run your Google, Meta, LinkedIn and TikTok. We build the AI agents that handle the follow-up, reporting and manual ops behind them. You look at the live account with us. No deck.

Book a working sessionSee what we build

Working accounts: HairSauce · Jimy Tools · Linus the Magician

01 / PAID MEDIAAd accounts, run weeklyGoogle · Meta · LinkedIn · TikTok02 / AI LAYERWe build the toolingagents · audits · pipelines03 / RESULTMeasured, weekly▲ tracked, logged, reported

Working accounts

HairSauce/Jimy Tools/Linus the Magician/Supreme Solutions Consultancy/Acid Comms/HairSauce/Jimy Tools/Linus the Magician/Supreme Solutions Consultancy/Acid Comms/

Tracking first

We fix tracking before you spend. Then the numbers mean something.

Logged and reversible

Every change timestamped and reasoned. We can explain or undo any of it.

Reported weekly

A short note each week on what changed and why. Two-minute read.

What we do

Two halves of the same job.

One team, both sides. The ad work tells us what to build. The software makes the ads cheaper to run.

01

Paid media

Google, Meta, LinkedIn, TikTok. We build the structure, run creative tests, fix tracking, and report weekly on what changed and why.

  • account build + structure
  • creative testing
  • tracking + measurement
  • weekly reporting

What you getOne report a week, plain words, telling you what to do next.

02

Custom AI automation

Agents and tools that take manual work off your team. We have built RFP responders, ad-account auditors, content pipelines, and self-writing reports.

  • agents
  • audits
  • content pipelines
  • automated reporting

What you getHours back. The repeatable work runs itself.

We run our own client accounts on the tools we build.

Same people ship both. A fix on one side shows up on the other.

AI Studio

What we've actually built.

Four working tools, each on a real client account. Built because we needed them. Kept because they earn their place.

01 / Knowledge agentin production

RFP-answering agent

Drafts a first pass from your knowledge base, then flags every stale fact before it reaches a client.

// draft run · rfp_id=████ · questions parsed
✓ first-pass drafted from knowledge base
⚠ flagged: source past freshness window, verify
→ pricing tier · last edited 2025-██-██
→ team headcount · drifted, reconfirm

Responder-side build, multi-tenant knowledge base.

02 / Audit

Ad-account audit agent

Scans an account against a checklist. Flags wasted spend and tracking gaps before they cost you a month.

[x] conversion tag firing
[!] negative list, dedupe queue
[ ] landing-page speed
[ ] cost per click under ceiling
03 / Pipeline

AI content pipeline

Brief to variants to scheduled, on-brand. The team reviews. The pipeline does the legwork.

brief.md → variants → schedule
variants generated · brand check pass
queued · held for human review
tone drift, regenerate
04 / Reporting

Automated reporting

Pulls the platform data and writes the weekly narrative. The report says what changed and why.

weekly · auto-narrative · account ████
conversions▲ week on week
cost / clickunder ceiling
"Rehomed idle head terms into serving groups."

Fragments are illustrative, redacted from a live account we run.

Approach

How an account runs with us.

Four phases, then it loops. The loop is the point. Every change is small, logged, reversible. The account compounds.

  1. Audit + tracking fix

    Week one is unglamorous. We fix what measures wrong before you spend. Then every later number means something.

  2. Build

    Account structure, creative to test, audit agent wired in. Waste and tracking gaps surface on a checklist.

  3. Run + test weekly

    Small, logged moves every week. Rehome idle terms, fence waste, hold cost per click under the ceiling.

  4. Report + decide

    A weekly note on what changed and why. Written by the automation, read by a human. You decide the next move.

optimisation-log · linus
datechange
2026-06-17rehomed head terms into serving groupsidle demand now serves
2026-06-18curated negative keywordswasted spend fenced, logged
2026-06-19rebuilt conversion trackingunder-count fixed, verified healthy
2026-06-20tightened match typescost per click under ceiling
● a live account we run, every line logged
One week of the log. Every line timestamped, reasoned, reversible.

Results

A couple of accounts, in detail.

One account, told the long way. Small budget, tracking rebuilt, structure tidied, every change logged.

Linus the Magician

Google Ads · local services

Situation

A small local-services account on a lean daily budget. Tracking under-counted, so wins looked like nothing. The head terms that should pull demand sat idle in paused groups.

What we changed

Rebuilt the tracking and verified it reads clean. Curated the negative list across several logged rounds, then rehomed the idle head terms into serving, query-matched ad groups.

Result

Tracked conversions climbing quarter on quarter, the latest fortnight strongest yet. Cost per click holds well under our ceiling.

Rebuilt

conversion tracking

under-count fixed, verified healthy

Climbing

tracked conversions

trend up, fortnight on fortnight

Lean

cost per click

held under the ceiling we set

An account we run, with the client's permission.

Also on the books

  • HairSauceMeta paid. Creative testing against fatigue, fresh angles in parallel.
  • Jimy ToolsMeta ads plus email. High order value, so each sale covers the clicks that missed.

Fit

Worth a conversation if…

Honest up front, before any kickoff call. Who we do our best work for, and who should wait.

THIS FITS

  • You already spend on ads and the account is a mess.
  • You have repetitive ops you would pay to delete.
  • You want it done for you. No team to hire.

NOT YET

  • Pre-product, no budget to put behind it yet.
  • You only want a logo.
  • You want a dashboard you will run yourself.

If you are not sure, send the account anyway. We will tell you straight.

Other engagements

The rest of the roster.

More paid media paired with the automation we build. Each account reuses what the last one taught us.

Scopes vary by client.

  • 01

    Supreme Solutions Consultancy

    PAID MEDIA + AUTOMATION

    Paid media plus custom automation that takes manual ops off the team.

  • 02

    Acid Comms

    MARKETING + AUTOMATION

    Marketing support with automated workflows built to brief.

Start here

Send us your ad account, or your worst manual process.

30 minutes. We tell you what we would change first.

Book a working session

No deck. We look at the live account.